Offer to Buyers

Send offers directly to interested buyers, negotiate offers, and make counter offers to help increase your conversion.

What is Offer to Buyers?

When buyers show interest in your product but haven’t yet completed the transaction, you can target them with an offer. The Offer to buyers tool in Seller Hub enables you to start the negotiation process with interested buyers.

Targeting shoppers already interested in your items can help you increase sales and build awareness with the right customers. You can make an offer to a buyer if they are watching your item or have placed it into their shopping cart but haven’t checked out within five days.

We make sure buyers aren’t overwhelmed with multiple offers from different sellers. That way you can send offers with confidence.

Eligible listings include:

  • Items a buyer opts to watch
  • Items added to cart that have been there for at least 5 days


  • Improve conversion. By lowering your price with a buyer who has already shown interest in your product, you may be able to close the sale faster.
  • Target interested buyers. Send targeted offers directly to shoppers who have shown interest in your listings.
  • Save time. Send offers automatically to interested buyers.

How Do I Send Offers to Buyers?

Filter for eligible listings or send offers in bulk on the Active Listings page in Seller Hub.

Follow these steps to send offers to buyers from Seller Hub:

  1. Under quick filters click “Send offers—eligible”.

    Quick filters
  2. Select the listing you’d like to make an offer on.

    Select listing
  3. Enter your offer price, check the boxes next to “Allow counter offers” or “Automatically send offers” if applicable, then click “Send offers”.

    Send offers
  4. Your buyer will receive an offer message similar to this one.

    Offer message

Getting Started

To find out which of your items qualify, visit Seller Hub and select “Send offers—eligible” in the Listings tab.

See eligible listings