Listing Best Practices

From picture taking tips to pricing guidance—here’s what you need to list, sell, and score more cash.

The Perfect Listing

There are four parts to the perfect listing.

Title - Item Specifics - Quality Photos - Price

Examples of Perfect Listing Titles:


Lululemon Cashmere Sweater Medium Blue Mens V Neck New Long sleeve

Womens Astros Jersey Fits Small Medium Pink Stripe Polyester Vintage 80s Retro


Dell Chromebook CB1C13 11.6in Intel Celeron N2840, 2.16GHz 2GB 16GB SSD

Apple TV 4K 32GB HDR 5th Generation Digital Media Streamer MQD22LL/A


Hallmark 2019 Disney Beauty and The Beast Bonjour Keepsake Ornament Pre-owned

Dr Doctor Who 12' Deluxe Striped Scarf Fourth 4th Costume Tom Baker BBC Licensed

Pro Tip: Perfect titles AND item specifics help searchability of your listings.

Use our sell flow guidance

Our selling guidance is available within the sell flow to help you keep these best practices in mind.

Best practices

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  • Use quality photos

    High-quality pictures encourage your customers’ confidence. Follow our photo-taking tips for inspiration and help.

  • Listing titles

    Have a well-structured product title. Front-load your titles with relevant keywords and organize them in a readable, logical order. Don’t use acronyms, like NIB, that buyers may not know or understand.

  • Write clear descriptions

    Include detailed product descriptions with brand names, styles, and model numbers. Make sure to include unique qualities and potential flaws.

  • Use accurate item specifics

    When you select item specifics for your listings, provide as many recommended item specifics as possible and choose from the options we provide.

  • Choose the right listing format

    Decide whether auction-style or fixed-price is right for you.

    • What is Auction-style?
      Choose a starting price and your customers can place bids. When the auction ends, the highest bidder buys the item at that price.
    • What is Buy-It-Now?
      For fixed-price listings, your customers know the exact price they need to pay for your item and can purchase it immediately. No bidding required.
    • List using both
      You can add a Buy-It-Now option to an Auction-style listing. Your buyers can either purchase your item immediately or place a bid.
  • Price competitively

    Not sure where to start on pricing? Our guidance is based on similar items sold during the previous 90 days.

  • Allow offers

    Buyers can make offers on your item and you can choose to accept or decline them, or make a counteroffer.

  • Share your listing

    Increase your reach and share what you’re listing with your social communities.

Bring your listings to life with videos

You’ve got a lot to say about your products—text and images don’t always cut it. With videos on your listings, you can bring your products to life and capture what images can’t.

Buyers can see your videos on the View Item page of the eBay app. Videos appear right after the first image in your gallery, and give you a new way to captivate, inspire, and help close the sale.

Seller video on mobile

Benefits of adding videos to your listings

Videos can act as your 24/7 salesperson, engaging with potential buyers, answering their most common questions, and showcasing your products.

  • Stand out from the competition with compelling video content
  • Deliver a more engaging shopping experience to current and new buyers
  • Help prevent common buyer issues and returns
  • Give buyers confidence in the condition and quality of your products

Get the most out of your videos

You can only add one video to a listing, so it’s important to choose the right content to make your video count.

There’s no one-size-fits-all approach. The right kind of video depends on what you’re listing and what resonates with your buyers. Consider common questions, pain points, or reasons your buyers might hesitate, and use videos to:

Let your products speak for themselves

Use videos to capture features, unique characteristics, or different functions. You can show in detail what your product can do, capture full 360 degree views, and demonstrate different versions, colors, or sizes.

Answer buyers’ most common questions

Videos are the perfect format to provide instructions and installation guides, demonstrate fit and sizing, or explain any defects or damages. Show what to expect up front, and you’re more likely to have happy customers and fewer returns.

Share the vision behind your products

Your listings are more than just products. They’re solutions to common problems, inspiration for creative pursuits, or tools to finish that DIY project. Use videos to inspire by showing how your items become part of—and improve—peoples’ lives and projects.

Build trust in your products and brand

Videos let you show what goes on behind the scenes to create or source top quality products. Demonstrate your refurbishment process, showcase your products’ authenticity, or highlight the quality of the materials you use.

Tell the story behind your product

Sometimes it’s the story behind a product that makes the sale. Use videos to tell the story, and help potential buyers connect with you and your products.

Ready to make your listings stand out with videos? Learn how.

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